Undercurrent | Désirée Bambynek | Substack

When marketing leaves the room

Metrics up. Influence down. Something in between went wrong.

May 1 • Désirée Bambynek

Strategy is not enough

The part of strategy that only becomes visible when you own the outcome.

Mar 6 • Désirée Bambynek

Inside brands beyond control

From managing perception to running the business.

Feb 1 • Désirée Bambynek

Best value > Best practice

Re-assessing sometimes means going against the standard practice.

Jan 14 • Désirée Bambynek

Crumbling and catharsis

Welcome to 2026.

Jan 5 • Désirée Bambynek

Recent posts

When effort meets chance

Let’s stop oversimplifying how success happens.

Nov 14, 2025 • Désirée Bambynek

Platform hangover

Burnt out, logged on, and wondering what we’re even doing here.

Oct 31, 2025 • Désirée Bambynek

Before the bots, build the bridges

Why digital culture is the foundation before intelligence can scale.

Aug 29, 2025 • Désirée Bambynek

The personalization myth

Brands want to connect. Consumers want to be understood. Trust lives or dies somewhere in between.

Jul 1, 2025 • Désirée Bambynek

Small is a superpower (finally)

Time for lean, scrappy businesses and technology that gently greases our wheels.

Jun 16, 2025 • Désirée Bambynek

Facing the corporate midlife crisis

When you hit the *ick* and you stop sounding like yourself.

Jun 12, 2025 • Désirée Bambynek

Strategy is a conversation

Deeper questions, ongoing dialogue and a strategy practice beyond the brief.

May 11, 2025 • Désirée Bambynek

When the plan falls apart

Planning vs navigating, uncertainty in strategy, and doorways to something better.

May 5, 2025 • Désirée Bambynek

How I keep going when everything feels up in the air

Ideas on staying sane and re-centering amidst chaos.

Apr 11, 2025 • Désirée Bambynek

Top posts

Platform hangover

Oct 31, 2025 • Désirée Bambynek

Strategies that stick: Unite, align and stay on track

Sep 7, 2023 • Désirée Bambynek

How I keep going when everything feels up in the air

Apr 11, 2025 • Désirée Bambynek

Do we need new, resilient brand models?

Apr 24, 2023 • Désirée Bambynek

Before the bots, build the bridges

Aug 29, 2025 • Désirée Bambynek

Feed your brain.

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