3 often overlooked but fundamental brand builders
A modern brand pro's checklist.
What comes around… comes around again and again. I rarely post the typical business piece. And even less often a Top 3. But as the trend reports and forecasts for 2023 kept hitting my inbox in the past weeks like out of control snowballs, I felt compelled to take a hard, pragmatic look at the state of all things brand.
Let’s take a high-altitude look at what needs to happen now in order for all those shiny trends to work in the years to come. Hopefully they will help you take a critical look at where your brand is being a leader or just a struggling follower.
Understand your customer
Mindset over demographic
Values and mindset are fast becoming the primary factor in target group segmentation. Demographic factors like age, income and gender now support a deeper understanding of mindset and what drives groups of individuals to certain brands versus others.