Selling expert services as products

Why and how I launched my own service product.

In today's knowledge economy, service-based businesses and freelancers are everywhere,  but the intangible nature of services can often lead to challenges in  communicating value and measuring success.

That's where "Service as a Product" comes in. By reframing services as tangible products,  solo and small businesses can more easily communicate their value and differentiate themselves in the marketplace.

A few of my experiences in developing and launching my own product, Brand Essentials.