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Experts don't sell shoes
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Experts don't sell shoes

How expert positioning follows a different marketing playbook.

There are so many misconceptions about selling services. And the best of us have fallen into the usual traps: Too much marketing. Too much “me me me”. Too little value. Not enough thoughtful contribution.

It’s tough standing out in a crowd of people yelling. But there are ways, and they don’t need to include you yelling louder.

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