I’m Désirée, a strategist who helps business leaders and entrepreneurs build stronger brands. I write about the fascinating intersection of business, brands, and human behavior—sharing insights on strategy development and brand building with a practical twist.
I write this newsletter to share these ideas, observations and approaches, grounding high-level strategic thinking in practical actions. Consider this a collection of field notes, a work in progress as our own businesses grow, evolve, and mature.
My perspective comes from working the wide spectrum from planning to operations, with both global giants (like Siemens and Lufthansa) and nimble regional players.
Since founding my own studio in 2022, I've also developed programs and services tailored to smaller brand, comms, digital and marketing teams, and solopreneurs, to make strategic brand thinking more accessible. So if you need to do big things, but with extreme focus and limited resources, get in touch and let’s discuss working together.
What’s a brain itch?
Ever feel that little jolt of curiosity when an idea grabs your attention? That's a brain itch. Like an unfinished melody in your mind, it nudges you to dig deeper, explore more.
The Brain Itch is my collection of field notes on business developments, brand strategy, marketing practices, and career growth. I connect dots to help you see the bigger picture in a world of scattered information.
Think of it as having a curious friend who loves digging into business problems and sharing what they find.
Why subscribe?
In a world where everyone's shouting for attention, I offer a quieter space to:
Explore what's actually shaping brands and business, beyond the hype
Get strategic tools you can adapt to your unique challenges
See connections between cultural shifts and business opportunities
Learn from both successes and failures in brand building
For you if...
You're someone who:
Values perspective over quick fixes
Gets excited about connecting unlikely dots
Wants to build something meaningful, not just profitable
Enjoys learning from others' real-world experiences
Believes good strategy comes from understanding the Why, not just the How
Approaches business challenges with creativity
Welcome. Let's scratch that brain itch!
Désirée
Perks of paid
As a paying subscriber, here’s what you can expect:
✅ Unlocked access to all content: guides, frameworks, podcasts, strategic springboards
✅ First dibs access to presentations & reports
💎 Good karma points for supporting an independent expert
Where to find me
Connect on Linkedin or through my strategy studio.
