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Living Brand Systems
What it takes to build and grow a brand today.
Jan 30
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Désirée Bambynek
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Living Brand Systems
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Strategy in 2025: Building for Doing
From conceptual frameworks to operating systems that put strategy to work.
Jan 14
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Désirée Bambynek
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Strategy in 2025: Building for Doing
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December 2024
Connection isn't tactical
Are we just fueling the algo or actually building connection?
Dec 8, 2024
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Désirée Bambynek
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Connection isn't tactical
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November 2024
Creating value for professional audiences: A field guide
Research and insights in this first release: Engaging audiences, leveraging the brand, and adding value beyond product and content.
Nov 13, 2024
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Désirée Bambynek
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Creating value for professional audiences: A field guide
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October 2024
Slow work: Embracing the time to let ideas percolate
Resisting the urge to push our work into the world too soon.
Oct 18, 2024
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Désirée Bambynek
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Slow work: Embracing the time to let ideas percolate
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Good ego. Bad ego.
Snapshot : Big agencies have an ego problem and it's bad for business
Oct 1, 2024
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Désirée Bambynek
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Good ego. Bad ego.
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September 2024
The role of brand strategy in b2b
A call to action for brand strategy that connects and converts across disciplines.
Sep 26, 2024
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Désirée Bambynek
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The role of brand strategy in b2b
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New-ish rules of engagement
A springboard for engaging customers beyond the feed
Sep 12, 2024
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Désirée Bambynek
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New-ish rules of engagement
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June 2024
Where have all the creatives gone?
An inquiry into the state of creative business and a perceived decline in curiosity among young creatives.
Jun 23, 2024
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Désirée Bambynek
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Where have all the creatives gone?
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Lessons in launching new things
What over a decade of building and operationalizing new business initiatives taught me about change.
Jun 9, 2024
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Désirée Bambynek
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14:55
May 2024
Reframing digital's role in the marketing toolkit
What a more comprehensive engagement formula might look like.
May 14, 2024
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Désirée Bambynek
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Reframing digital's role in the marketing toolkit
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Thoughts on cultivating my professional persona
What good is my personal website, my instagram, or even my career narrative? A critical inventory.
May 2, 2024
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Désirée Bambynek
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16:49
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