When effort meets chance

Let’s stop oversimplifying how success happens.

Nov 14 • 

Désirée Bambynek

October 2025

Platform hangover

Burnt out, logged on, and wondering what we’re even doing here.

Oct 31 • 

Désirée Bambynek

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August 2025

Before the bots, build the bridges

Why digital culture is the foundation before intelligence can scale.

Aug 29 • 

Désirée Bambynek

July 2025

The personalization myth

Brands want to connect. Consumers want to be understood. Trust lives or dies somewhere in between.

Jul 1 • 

Désirée Bambynek

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June 2025

Small is a superpower (finally)

Time for lean, scrappy businesses and technology that gently greases our wheels.

Jun 16 • 

Désirée Bambynek

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Facing the corporate midlife crisis

When you hit the *ick* and you stop sounding like yourself.

Jun 12 • 

Désirée Bambynek

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May 2025

Strategy is a conversation

Deeper questions, ongoing dialogue and a strategy practice beyond the brief.

May 11 • 

Désirée Bambynek

2

When the plan falls apart

Planning vs navigating, uncertainty in strategy, and doorways to something better.

May 5 • 

Désirée Bambynek

3

April 2025

How I keep going when everything feels up in the air

Ideas on staying sane and re-centering amidst chaos.

Apr 11 • 

Désirée Bambynek

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Is relationship-building really that important?

Reframing the brand connection.

Apr 4 • 

Désirée Bambynek

1

March 2025

Rethinking brand management for today

Five ideas to shift from brand management to experience building.

Mar 4 • 

Désirée Bambynek

2

January 2025

Living brand systems

What it takes to build and grow a brand today.

Jan 30 • 

Désirée Bambynek

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