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That’s not personalization
Brands want to connect. Consumers want to be understood. Trust lives or dies somewhere in between.
Jul 1
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Désirée Bambynek
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That’s not personalization
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June 2025
Small is a superpower (finally)
Time for lean, scrappy businesses and technology that gently greases our wheels.
Jun 16
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Désirée Bambynek
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Small is a superpower (finally)
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Facing the corporate midlife crisis
When you hit the *ick* and you stop sounding like yourself.
Jun 12
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Désirée Bambynek
1
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Facing the corporate midlife crisis
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May 2025
Strategy is a conversation
Deeper questions, ongoing dialogue and a strategy practice beyond the brief.
May 11
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Désirée Bambynek
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Strategy is a conversation
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When the plan falls apart
Planning vs navigating, uncertainty in strategy, and doorways to something better.
May 5
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Désirée Bambynek
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When the plan falls apart
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April 2025
How I keep going when everything feels up in the air
Ideas on staying sane and re-centering amidst chaos.
Apr 11
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Désirée Bambynek
2
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How I keep going when everything feels up in the air
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Is B2B relationship-building really that important?
Reframing the brand connection.
Apr 4
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Désirée Bambynek
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Is B2B relationship-building really that important?
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March 2025
Brand (over-)management is over
Five ideas to shift from brand management to experience building.
Mar 4
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Désirée Bambynek
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Brand (over-)management is over
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January 2025
Living brand systems
What it takes to build and grow a brand today.
Jan 30
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Désirée Bambynek
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Living brand systems
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Strategy in 2025: Building for doing
From conceptual frameworks to operating systems that put strategy to work.
Jan 14
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Désirée Bambynek
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Strategy in 2025: Building for doing
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December 2024
Connection isn't tactical
Are we just fueling the algo or actually building connection?
Dec 8, 2024
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Désirée Bambynek
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Connection isn't tactical
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November 2024
Creating value for professional audiences
A field guide for value creation in B2B.
Nov 13, 2024
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Désirée Bambynek
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Creating value for professional audiences
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