Brain Itch

Before the bots, build the bridges

Why digital culture is the foundation before intelligence can scale.

Aug 29 • 

Désirée Bambynek

July 2025

The personalization myth

Brands want to connect. Consumers want to be understood. Trust lives or dies somewhere in between.

Jul 1 • 

Désirée Bambynek

June 2025

Small is a superpower (finally)

Time for lean, scrappy businesses and technology that gently greases our wheels.

Jun 16 • 

Désirée Bambynek

Facing the corporate midlife crisis

When you hit the *ick* and you stop sounding like yourself.

Jun 12 • 

Désirée Bambynek

1

May 2025

Strategy is a conversation

Deeper questions, ongoing dialogue and a strategy practice beyond the brief.

May 11 • 

Désirée Bambynek

When the plan falls apart

Planning vs navigating, uncertainty in strategy, and doorways to something better.

May 5 • 

Désirée Bambynek

April 2025

How I keep going when everything feels up in the air

Ideas on staying sane and re-centering amidst chaos.

Apr 11 • 

Désirée Bambynek

2

Is B2B relationship-building really that important?

Reframing the brand connection.

Apr 4 • 

Désirée Bambynek

March 2025

Brand (over-)management is over

Five ideas to shift from brand management to experience building.

Mar 4 • 

Désirée Bambynek

January 2025

Living brand systems

What it takes to build and grow a brand today.

Jan 30 • 

Désirée Bambynek

Strategy in 2025: Building for doing

From conceptual frameworks to operating systems that put strategy to work.

Jan 14 • 

Désirée Bambynek

December 2024

Connection isn't tactical

Are we just fueling the algo or actually building connection?

Dec 8, 2024 • 

Désirée Bambynek