Featured

Living brand systems

What it takes to build and grow a brand today.

Jan 30 •

Désirée Bambynek

Strategy in 2025: Building for doing

From conceptual frameworks to operating systems that put strategy to work.

Jan 14 •

Désirée Bambynek

Creating value for professional audiences

A field guide for value creation in B2B.

Nov 13, 2024 •

Désirée Bambynek

Reframing digital's role in the marketing toolkit

What a more comprehensive engagement formula might look like.

May 14, 2024 •

Désirée Bambynek

Strategies that stick: Unite, align and stay on track

From OKRs to purpose-driven unity – it’s about taking focused action.

Sep 7, 2023 •

Désirée Bambynek

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