Désirée's Brain Itch

Désirée's Brain Itch

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Strategy

Brand experience culture
Five ideas to shift from brand management to experience building.
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Désirée Bambynek
Living brand systems
What it takes to build and grow a brand today.
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Désirée Bambynek
Strategy in 2025: Building for doing
From conceptual frameworks to operating systems that put strategy to work.
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Désirée Bambynek
The role of brand strategy in b2b
A call to action for brand strategy that connects and converts across disciplines.
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Désirée Bambynek
Reframing digital's role in the marketing toolkit
What a more comprehensive engagement formula might look like.
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Désirée Bambynek
Marketing as a collective effort
A few ideas on bridging creativity and data across the organization.
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Désirée Bambynek
What if the customer were the hero
Real customer-driven business is still a rare breed.
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Désirée Bambynek
5 ways to improve your communication
How to get the most out of the last months of the year.
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Désirée Bambynek
Strategies that stick: Unite, align and stay on track
From OKRs to purpose-driven unity – it’s about taking focused action.
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Désirée Bambynek
Getting more out of trends
How to better evaluate trends and look beyond the obvious to identify the right opportunities.
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Désirée Bambynek
Do we need new, resilient brand models?
Introducing brand fitness, moving beyond data and insights, + an exercise in big picture framing.
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Désirée Bambynek
The omni-channel dilemma: Balancing everything and the right things
A perspective on modern omni-channel — and what customers actually want.
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Désirée Bambynek
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