Désirée's Brain Itch

Désirée's Brain Itch

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Strategy

Facing the corporate midlife crisis
When you hit the *ick* and you stop sounding like yourself.
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Désirée Bambynek
Strategy is a conversation
Deeper questions, ongoing dialogue and a strategy practice beyond the brief.
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Désirée Bambynek
When the plan falls apart
Planning vs navigating, uncertainty in strategy, and doorways to something better.
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Désirée Bambynek
Is B2B relationship-building really that important?
Reframing the brand connection.
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Désirée Bambynek
Brand (over-)management is over
Five ideas to shift from brand management to experience building.
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Désirée Bambynek
Living brand systems
What it takes to build and grow a brand today.
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Désirée Bambynek
Strategy in 2025: Building for doing
From conceptual frameworks to operating systems that put strategy to work.
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Désirée Bambynek
The role of brand strategy in B2B
A call to action for brand strategy that connects and converts across disciplines.
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Désirée Bambynek
Reframing digital's role in the marketing toolkit
What a more comprehensive engagement formula might look like.
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Désirée Bambynek
Marketing as a collective effort
A few ideas on bridging creativity and data across the organization.
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Désirée Bambynek
What if the customer were the hero
Real customer-driven business is still a rare breed.
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Désirée Bambynek
5 ways to improve your communication
How to get the most out of the last months of the year.
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Désirée Bambynek
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