Désirée's Brain Itch

Désirée's Brain Itch

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That’s not personalization
Brands want to connect. Consumers want to be understood. Trust lives or dies somewhere in between.
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Désirée Bambynek
Small is a superpower (finally)
Time for lean, scrappy businesses and technology that gently greases our wheels.
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Désirée Bambynek
Facing the corporate midlife crisis
When you hit the *ick* and you stop sounding like yourself.
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Désirée Bambynek
Strategy is a conversation
Deeper questions, ongoing dialogue and a strategy practice beyond the brief.
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Désirée Bambynek
When the plan falls apart
Planning vs navigating, uncertainty in strategy, and doorways to something better.
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Désirée Bambynek

Recent posts

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How I keep going when everything feels up in the air
Ideas on staying sane and re-centering amidst chaos.
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Désirée Bambynek
Is B2B relationship-building really that important?
Reframing the brand connection.
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Désirée Bambynek
Brand (over-)management is over
Five ideas to shift from brand management to experience building.
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Désirée Bambynek
Living brand systems
What it takes to build and grow a brand today.
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Désirée Bambynek
Strategy in 2025: Building for doing
From conceptual frameworks to operating systems that put strategy to work.
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Désirée Bambynek
Connection isn't tactical
Are we just fueling the algo or actually building connection?
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Désirée Bambynek
Creating value for professional audiences
A field guide for value creation in B2B.
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Désirée Bambynek
Slow work: Embracing the time to let ideas percolate
Resisting the urge to push our work into the world too soon.
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Désirée Bambynek
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