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Living Brand Systems

What it takes to build and grow a brand today.
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Strategy in 2025: Building for Doing
From conceptual frameworks to operating systems that put strategy to work.
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Désirée Bambynek
Connection isn't tactical
Are we just fueling the algo or actually building connection?
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Désirée Bambynek
Creating value for professional audiences
A field guide for value creation in B2B.
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Désirée Bambynek
Slow work: Embracing the time to let ideas percolate
Resisting the urge to push our work into the world too soon.
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Désirée Bambynek
Good ego. Bad ego.
Snapshot : Big agencies have an ego problem and it's bad for business
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Désirée Bambynek
The role of brand strategy in b2b
A call to action for brand strategy that connects and converts across disciplines.
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Désirée Bambynek
New-ish rules of engagement
A springboard for engaging customers beyond the feed
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Désirée Bambynek
Where have all the creatives gone?
An inquiry into the state of creative business and a perceived decline in curiosity among young creatives.
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Désirée Bambynek
14:55
Lessons in launching new things
What over a decade of building and operationalizing new business initiatives taught me about change.
 • 
Désirée Bambynek
Désirée's Brain Itch
Désirée's Brain Itch
Field notes on strategy, connection and growth.

Désirée's Brain Itch

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